Although there are quite a few spark plug manufacturers to choose from, your vehicle really doesn't know the difference between one or the other. But understanding the differences in the spark plugs will help you decide what brand or manufacturer of spark plugs you would like to install or have installed in your vehicle.
Always look for quality over price. Though some spark plugs are better for your vehicle, it's not the brand that causes a difference. Price does not dictate a spark plugs performance -- the quality of the spark plug is what creates better performance. Here are a few other tips to help you choose: